I remember years ago when McDonald´s began selling their business model as a franchise. The price for the early McDonald's franchises were inexpensive compared to what they cost today. I heard that the first McDonald's franchises were selling for US$25,000. Now there are McDonald's are all over the world. Those people that jumped on the band wagon early got in cheap and are super wealthy today. Those people had the ability to see into the future with intuition that led them to make the correct decision.
What kind of criteria do these people use when making a decision whether or not to buy into a franchise opportunity? Is the ability to think on multiple levels and see the success of the business model as a matrix? Perhaps it is the advertising and marketing package the company uses to advertise and sell its goods. Or is it the ability to have a broad experiential overview of a niche market and make a decision based on that information.
Ray Kroc, a multi mixer milkshake machine salesman, saw the genius of the McDonald brother´s operation in San Barnardino (near Los Angeles), California and was successful in turning the hamburger and milkshake operation in what, according Wikipedia is "is the world's largest chain of fast food restaurants serving nearly 47 million customers daily." Reference: http://en.wikipedia.org/wiki/McDonald%27s_Hamburgers
So, do you have the eye to spot a good franchise start-up opportunity and capitalize on your intuition? There are a few very good franchise opportunities that present themselves now and then. A person that has more practical experience than a milkshake machine salesmen should be able to spot a good franchise opportunity which could result in future pockets full of gold.
It is notable that Ray Kroc, the milkshake machine salesman made US$500 million with his McDonald's franchise model. Reference: http://en.wikipedia.org/wiki/Ray_Kroc
McDonald's interesting information shortlist:
- Business started in 1940
- Richard and Maurice McDonald McDonald's restaurant concept
- Ray Kroc, McDonald's Corporation founder
- Number of locations worldwide: 32,000
- Net Income: US$ 4.949 billion (2010)
- Employees worldwide: 400,000 (2010)
Official McDonald's home page at http://www.aboutmcdonalds.com/mcd/our_company.html
